Actress Rosie Perez is part of a new HIV/AIDS awarness campaign. The series of television public service announcements premiered last week on the LOGO Channel.
This is not your mother’s public service announcement.
Tackling the rise in HIV, crystal meth use, and unsafe sex among gay men with candid yet loving honesty, a groundbreaking public service announcement campaign starring Susan Sarandon, Whoopi Goldberg, Rosie Perez, and Amanda Peet will debut in advance of World AIDS Day commemorations on December 1st.
A collaboration between HIV Forum NYC and the Callen-Lorde Community Health Center, both based in New York City, the national ad campaign breaks new ground by enlisting female spokespersons to highlight the essential role that love, respect, and self-esteem play in helping gay men lead safe, healthy, and fulfilling lives.
“Despite knowing that condoms prevent HIV transmission, many gay men continue to engage in risky and self-destructive behavior,” said Dan Carlson, co-ounder of HIV Forum NYC. “As we mark World AIDS Day and the 25th anniversary of the discovery of HIV, we wanted to reframe the conversation among gay men about condom use and redefine what that simple act means.”
FYI… I emailed Patrick from the public relations firm that is promoting this campaignt that I was happy to help. But I couldn’t in good conscience — as a gay Republican blogger — post anything at GayPatriot involving Susan Sarandon! Ughhhhhh!