Early today, I received a press release from Log Cabin announcing their TV Ad Campaign supposedly setting “the Record Straight About Mitt Romney.” Their press strategy has succeeded, with Yahoo! listing the AP article on the campaign in the news headlines on its homepage.
No wonder Log Cabin’s media strategy has been successful. The MSM loves stories of Republican infighting. Just look a their headline: GOP group targets Romney in new TV ad. It would be nice, given the ostensibly Repubilcan group’s new leadership, if it could find another way to garner headlines besides attacking fellow Republicans.
The ad highlights comments the former Massachusetts Governor made thirteen years ago in his unsuccessful bid to defeat Senator Kennedy. Interestingly, while the ad mentions that Romney once supported “abortion rights,” the “ad is silent on Romney’s views of homosexuality.”
Why would Log Cabin choose to run an ad faulting Romney for having “record fighting the religious right …a pro-choice record…“? And the group makes no mention that Romney has been running radio ads “casting himself as the only major GOP candidate backing a constitutional amendment to ban same-sex marriage.” Had Log Cabin highlighted that in its ad, I might better understand–and would likely support–their media campaign.
Instead of focusing on Romney’s support for this awful amendment, LCR President Patrick Sammon faults Romney for his “flip-flops” on such issues as “taxes, immigration, education, gay rights, gun ownership, stem cell research, abortion, campaign finance reform, or other key issues.” The Romney campaign responded to the ad’s reference to abortion, with spokesman Kevin Madden said, “like many other Republicans including Ronald Reagan, [his candidate] wasn’t always pro-life.”
According to BoifromTroy, the Log Cabin leader claims “The goal of the ad is to undercut Romney’s standing with social conservatives.” And while Boi finds this ad smacks of strategies used by Democrats and their allies to undercut Republicans, at least “this ad clearly discloses who is behind it.”
While it’s nice that Log Cabin is not trying to hide its attempt to bring down this Republican, it’s unfortunate that, even under new leadership, Log Cabin is still pursuing the same tired old media strategy–getting headlines by attacking fellow Republicans. It would be nice if they could develop a strategy to change the GOP from within while publicly working to elect Republican candidates and to promote conservative ideas.
And anyway, when was the last time this supposedly Republican group got headlines for taking on a Democrat?*
I don’t see how this ad helps Log Cabin, except to get them some attention in the media.
Mitt is not my man for 2008. But, he will be should he win my party’s nomination. I don’t like some of his stands, particularly his support of a gratuitous constitutional amendment defining marriage and am not comfortable with his apparent opportunism. But, he does have a record of leadership in the public and private sectors and does understand the stakes in the War on Terror, qualities lacking in all the opposing party’s leading candidates.
Let us hope that Log Cabin’s new leadership understands the imperatives of defeating whichever of those candidates the Democrats choose to nominate next fall.
*I would be delighted to update this post with any examples readers can come up with.