Normally, when I see the stuff from No on 8 campaign, I feel I’m reading material designed to appeal to people in West Hollywood, San Francisco and the Hillcrest neighborhood of San Diego. Â When I learned they were at the helm of effort to defeat Proposition 8, which would ban state recognition of gay marriage in the Golden State, I thought it was certain to pass.
But, now that I’ve seen their first ad, I am becoming a bit more optimistic. Â Interesting they’re using a tack similar to one I described in a past post. Â
While I might have tweaked a word or two in the text of the ad, it’s a solid effort and likely to be quite effective: