The folks at “No on 8″ have decided to take a different tack in opposing the ballot measure.Â Instead of reassuring us that the parade of horribles described by the “Yes” ads won’t come to pass (if Proposition 8 is defeated), they’re now challenging the Proposition itself.Â I’m how sure how effective this ad will be, but at least it won’t be counterproductive as was the second “No” ad:
This ad quotes various interest groups and newspapers who oppose the initiative.Â The last third is perhaps the most effective part, with the narrator saying, “Because regardless of how you feel about marriage, it’s wrong to treat people differently under the law.”
Including that line seems to be a good strategy.Â On Monday, I spoke with a friend who is phone-banking for the “No on 8″ campaign.Â Unlike some callers, she doesn’t lash out against those ambivalent about the initiative.Â She asks their concerns and has learned that some voters remain undecided because while they believe marriage is between a man and a woman, they don’t want to eliminate a “right.”
To that end, the line I quoted above may help push some of these currently undecided citizens to vote “No” on November 4 as it addresses their ambivalence. The question remains:Â how well the “Yes” ads resonate?
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