I had intended to list the points I think the next chairman of the Republican National Committee (RNC) needs address and offer some thoughts on that race.Â The bloggers there go into much great detail, so in my list of where, I believe, the GOP needs works, I’ll, as appropriate, link their posts.Â Patrick Ruffini thinks we need do three things:Â Rebuild our infrastructure, Find our message, Find new leaders.Â I think it involves a little more than that.
- MESSAGE:Â GOP needs one main “message man” with a team of effective (and telegenic) spokespeople to communicate a clear Republican message.Â And we need develop a message which resonates with voters.Â (Somewhat related:Â GOP Needs an Ideas Czar, Which Comes First – Ideas or the Message?)
- FUND-RAISING:Â The party needs to build upon Mike Duncan’s fundraising apparatus, especially for the National Republican Senatorial Committee (NRSC) and National Republican Congressional Committee (NRCC))–check names.Â Needs to develop means to raise more money via the Internet.
- GRASSROOTS/PARTY INFRASTRUCTURE:Â Need to rebuild state and local parties, update databases of Republican-leaning voters, register new voters.Â Need to have a better Get Out the Vote (GOTV) effort for 2010.
- CANDIDATE RECRUITMENT:Â Should strive for serious candidates in all Senate races, even those (e.g., California, Hawai’i, New York and Vermont) where victory now seems impossible.Â Â Also need to run candidates in all House races which have the potential of becoming competitive.
- NEW MEDIA:Â Need to better utilize the web and new media.Â Development of Rightroots.
- HISPANIC OUTREACH:Â Need to figure out why McCain did so poorly among Hispanic voters and develop Hispanic outreach with goal of exceeding Bush’s 2004 share of Hispanic vote.
- YOUTH OUTREACH:Â Need to reach out to young voters.Â While nearly 70% voted for Barack Obama in the election recently concluded, most had little idea what their man stood for (beyond the amorphous concept of change).Â Some surveys (and abundant anecdotal evidence) showed that many of these voters have libertarian inclinations.Â GOP needs to tap into that (Somewhat related:Â Diversify Your Freedom Portfolio (Part One) (Part Two).
Now, the question is which of the candidates for RNC chair is capable of doing all these things.Â James Richardson offers a rundown of the leading candidates.Â (Chris Cilizza offers his take here and Matt Lewis here.)
While I think Michael Steele is the ideal man to deliver the GOP message, I (as do others blogging about the race) have doubts about his organizational ability.Â John â€œChipâ€ Saltsman, the former chairman of the Tennessee Republican Party, appears to possess those managerial skills.Â If he hadn’t managed Mike Huckabee’s presidential campaign, I might be more favorably inclined to his candidacy.Â Still, that campaign was sucsessful in getting its voters to the polls in the caucuses.Â And our party didn’t do a good job this all of getting our voters to the polls.
Jim Geraghty offers a more favorable take of Saltsman here.