“EqualityMaine” has released its first ad in the campaign to veto the people’s veto of the bill passed by the elected legislature and signed by the elected Governor to recognize same-sex marriages in the Pine Tree State.
It’s a decent ad which avoids the pitfalls of some of the other so-called “equality” groups in other states; they don’t attack opponents of gay marriage, but then again, they don’t really make the case for gay marriage. The tone is right, but the message is, well, the message is isn’t very clear.
That said, I do like the mix of various couples, gay and straight alike, showing them without describing them.
All that said, this seems a little too, well, fluffy, but then again, this is the first ad, perhaps this is part of a strategy, and, over the course of the campaign, they’ll certainly roll out a few more ads, quite possibly with more specifics, making a stronger case for gay marriage.
Still, given the tone of this ad, it does represent a step in the right direction in the gay marriage debates.