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2012 Predictions

Posted by B. Daniel Blatt at 2:36 am - November 14, 2009.
Filed under: Movies, TV & Pop Culture

In my early days in Hollywood, when I focused more on the business of entertainment than I do today, I used to try to predict (before I realized there were websites dedicated t0 that very science) how well certain new releases would do at the box office on a given weekend.  If I was egregiously wrong and a movie I thought would tank grossed over $100 million (as in the case of the 1999 release Double Jeopardy), I would make sure to see the movie to try to figure out why I had been so wrong.  I did get some things right, predicting that Josie and the Pussycats and Gigli would tank, with the former’s total gross not even equalling its anticipated opening weekend take.

And while I think yesterday’s release, 2012, will open pretty well, largely on the strength of its special effects, it will see a serious drop-off and end up being a money-loser for Sony.  Yea, the preview looks cool.  Maybe that’s because the filmmakers concentrate on the amazing-looking effects and barely show the flick’s lead, John Cusack, an actor who lacks the screen presence to carry a movie.

Over at boxofficeguru.com (one of those aforementioned websites), Gitesh Pandya, anticipates a dynamic similar to the one I’m predicting

Though they get little respect, disaster movies are popular with the masses and are reliable sellers of tickets, popcorn, and soda. Audiences usually know that they’re not going to get a great story, but instead sit back and enjoy the special effects and all the destruction. With 2012, Emmerich has widened the deficit with visuals that are even more impressive while the script got even more ridiculous. But the effects and the intriguing doomsday plot should sell the picture in the short term. Word of mouth may not be very good so don’t expect much damage on the charts after Thanksgiving weekend.

Yeah, but disaster movies don’t sell as many tickets as they did in the 1970s.

And since my readers surely anticipated a political prediction with this post’s title, let me offer this:  should Katie Couric keep her job as anchor of the CBS Evening News, by Election Day 2012, her audience will be smaller than that of the O’Reilly Factor.

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10 Comments

  1. Is there a story behind this movie?
    Or is it just fires and flooding?

    Comment by gillie — November 14, 2009 @ 10:46 am - November 14, 2009

  2. Katie “who” ?

    Comment by Spartann — November 14, 2009 @ 11:00 am - November 14, 2009

  3. I knew I’d finally lived in Los Angeles too long, and spent too much time in Hollywood as well, when I saw LA being destroyed in the trailer for 2012 and caught myself shouting, “Burn, baby, burn!”

    Comment by Wesley M. — November 14, 2009 @ 11:51 am - November 14, 2009

  4. LOL@ #3!!!!

    Comment by Cheryl — November 14, 2009 @ 2:44 pm - November 14, 2009

  5. There’s nothing wrong with this movie that Shelley Winters and Jack Albertson couldn’t fix.

    Comment by Draybee — November 14, 2009 @ 2:55 pm - November 14, 2009

  6. I read the plot of 2012 at wikipedia. It’s… to put it charitably… thoroughly retarded. Some kind of solar flare makes the continents start drifting all over the place. The rich and powerful get on giant arks to wait out the catastrophe, and then start rebuilding in Capetown South Africa.

    Comment by V the K — November 14, 2009 @ 6:18 pm - November 14, 2009

  7. Isn’t this essentially the same as When Worlds Collide?

    Comment by ThatGayConservative — November 14, 2009 @ 7:53 pm - November 14, 2009

  8. A good disaster movie can be loads of fun, but Hollywood has a penchant for turning them into crap with father-daughter teams landing spaceships on asteroids, and presidents flying fighter planes into spaceships…

    The second half of Titanic was very good, The original Poseidon adventure was good… there must be others?

    Comment by American Elephant — November 15, 2009 @ 3:06 am - November 15, 2009

  9. The Stand as a whole? Agnostics might like the first half.

    Battlefield Earth was a disaster, though I don’t think that’s what you meant.

    Comment by The_Livewire — November 16, 2009 @ 4:09 pm - November 16, 2009

  10. I don’t know The day the earth stood still looked the same: great effects but ponderous moralizing. If 2012 is the same, which I heard it is, I don’t know many that will sit through it

    Comment by plutosdad — November 16, 2009 @ 6:11 pm - November 16, 2009

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