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2012 Predictions

November 14, 2009 by B. Daniel Blatt

In my early days in Hollywood, when I focused more on the business of entertainment than I do today, I used to try to predict (before I realized there were websites dedicated t0 that very science) how well certain new releases would do at the box office on a given weekend.  If I was egregiously wrong and a movie I thought would tank grossed over $100 million (as in the case of the 1999 release Double Jeopardy), I would make sure to see the movie to try to figure out why I had been so wrong.  I did get some things right, predicting that Josie and the Pussycats and Gigli would tank, with the former’s total gross not even equalling its anticipated opening weekend take.

And while I think yesterday’s release, 2012, will open pretty well, largely on the strength of its special effects, it will see a serious drop-off and end up being a money-loser for Sony.  Yea, the preview looks cool.  Maybe that’s because the filmmakers concentrate on the amazing-looking effects and barely show the flick’s lead, John Cusack, an actor who lacks the screen presence to carry a movie.

Over at boxofficeguru.com (one of those aforementioned websites), Gitesh Pandya, anticipates a dynamic similar to the one I’m predicting

Though they get little respect, disaster movies are popular with the masses and are reliable sellers of tickets, popcorn, and soda. Audiences usually know that they’re not going to get a great story, but instead sit back and enjoy the special effects and all the destruction. With 2012, Emmerich has widened the deficit with visuals that are even more impressive while the script got even more ridiculous. But the effects and the intriguing doomsday plot should sell the picture in the short term. Word of mouth may not be very good so don’t expect much damage on the charts after Thanksgiving weekend.

Yeah, but disaster movies don’t sell as many tickets as they did in the 1970s.

And since my readers surely anticipated a political prediction with this post’s title, let me offer this:  should Katie Couric keep her job as anchor of the CBS Evening News, by Election Day 2012, her audience will be smaller than that of the O’Reilly Factor.

Filed Under: Movies/Film & TV

Comments

  1. gillie says

    November 14, 2009 at 10:46 am - November 14, 2009

    Is there a story behind this movie?
    Or is it just fires and flooding?

  2. Spartann says

    November 14, 2009 at 11:00 am - November 14, 2009

    Katie “who” ?

  3. Wesley M. says

    November 14, 2009 at 11:51 am - November 14, 2009

    I knew I’d finally lived in Los Angeles too long, and spent too much time in Hollywood as well, when I saw LA being destroyed in the trailer for 2012 and caught myself shouting, “Burn, baby, burn!”

  4. Cheryl says

    November 14, 2009 at 2:44 pm - November 14, 2009

    LOL@ #3!!!!

  5. Draybee says

    November 14, 2009 at 2:55 pm - November 14, 2009

    There’s nothing wrong with this movie that Shelley Winters and Jack Albertson couldn’t fix.

  6. V the K says

    November 14, 2009 at 6:18 pm - November 14, 2009

    I read the plot of 2012 at wikipedia. It’s… to put it charitably… thoroughly retarded. Some kind of solar flare makes the continents start drifting all over the place. The rich and powerful get on giant arks to wait out the catastrophe, and then start rebuilding in Capetown South Africa.

  7. ThatGayConservative says

    November 14, 2009 at 7:53 pm - November 14, 2009

    Isn’t this essentially the same as When Worlds Collide?

  8. American Elephant says

    November 15, 2009 at 3:06 am - November 15, 2009

    A good disaster movie can be loads of fun, but Hollywood has a penchant for turning them into crap with father-daughter teams landing spaceships on asteroids, and presidents flying fighter planes into spaceships…

    The second half of Titanic was very good, The original Poseidon adventure was good… there must be others?

  9. The_Livewire says

    November 16, 2009 at 4:09 pm - November 16, 2009

    The Stand as a whole? Agnostics might like the first half.

    Battlefield Earth was a disaster, though I don’t think that’s what you meant.

  10. plutosdad says

    November 16, 2009 at 6:11 pm - November 16, 2009

    I don’t know The day the earth stood still looked the same: great effects but ponderous moralizing. If 2012 is the same, which I heard it is, I don’t know many that will sit through it

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