In receiving a glossy mailer, our reporter embedded with the Sons and Daughters of Liberty in the People’s Republic of Massachusetts Bay State, discovers something about Scott Brown of which most (male) readers of this blog had long been aware:
Saturday’s mail brought a simple but eye-catching glossy color fold-over flyer with return address of the MA Republican State Committee (www.MASSGOP.org). It contains two different full-color pictures of him on inside and out. I’m unregistered with any party so I suspect this may have gone to everyone. Might I add, as a straight man, (without engendering too long a comment thread) that Brown is one seriously handsome dude? By contrast, Martha seems, well… edgy, plastic, desperate… And I can’t recall getting anything from her campaign in the mail.
On the front of Brown’s piece, in white letters, in a red box: “BOLD New Leadership For Massachusetts”
Under that, a calendar page: “January 19” and “vote for Scott BROWN for U.S. Senator.” Two more calendar pages inside. One of the biggest obstacles for the voters he needs is not knowing when the election is. I’m ashamed to say I didn’t know myself until just last weekend. Right next to that, a custom-printed box indicating my polling place — a nice, important, and not cheap touch. That’s another obstacle to voters new to the area and there are a lot of them around Boston.
On the back, three testimonies from major newspapers, and another calendar page with the election date. On the inside, the text (in *big* red caps): “BOLD. NEW. LEADERSHIP.” Periods after each word for emphasis. Simple. Differentiating. No long speech needed.
Bold: nobody likes to identify with cowering. New: goes without saying; it’s the peoples’ seat, not a coronation. I sense Martha is just waking up to that fact and it’s too late to do much about it that’s anywhere near this professional. Leadership. It’s a lot easier to get across than any one issue. People can sense the difference (I hope).
In a conversation at church this morning, I mentioned Brown and Tuesday and the person I was talking with came alive. Her eyes lit up. At least some Brown voters are *clearly* energized. Still don’t have a read on the Coakley supporters but there are still *no* lawn signs and this town usually sprouts ’em like weeds.
Also on the inside of the flyer: endorsements (in order) from the National Federation of Independent Businesses (huge!), Former Governor Paul Cellucci (Italian Catholic vote), John McCain, and Former Governor Bill Weld, who, for the most part, was well liked across the political spectrum. At the bottom, his website (www.brownforUSSenate.com).
Whoever designed this flyer knew what they were doing. The coordination with the Schilling call yesterday evinces a lot of advance planning.
Dan, you must remember when, in some of the running races we’ve done together, someone would be closing on you in the final mile? It’s the most desperate, awful, demoralizing feeling and as such, it often becomes a self-fulfilling one. By contrast, in other races, do you remember the feeling of closing inexorably on some poor sucker who thought they had paced themselves well and is only now coming to grips with the fact that they didn’t and that they’re being reeled in with a vengeance?
Yeah, it’s like that. At least I hope it is.
Thanks to a certain amazing coach I had in college, I learned to be a good closer in races, so I do know that feeling.