Such was my thought when I read this post, New White House communications strategy: More retorts to Republicans, more ‘high-profile’ Obama events, on the Washington Examiner. To gain more traction for the agenda with the American people, Obama just need make a few “messaging adjustments“:
The messaging adjustments are the result of an end-of-the-year analysis in which White House advisers said the president’s communications team had not taken the initiative often enough and had allowed drawn-out debates in Congress, and relentless criticism by Republicans, to drown out his message.
Drown out his message? Huh? It got out there just fine. It’s that the people just plain didn’t like it, most of us at least.
Instead of adjusting the message, perhaps they need to change it altogether. Another post on that very web-site shows that Americans want smaller government, so maybe that’s why the Obama message is not playing as well with the American people as did his campaign. His agenda is for big government; his campaign focused on changing a Washington “living beyond its means”:
Donald Douglas at American Power blog notes other questions and responses [in a New York Times/CBS News survey] that suggest the president’s position with the public is vastly more negative than the Times’ leads its readers to believe. A strong majority, 56 percent, say they prefer a “smaller government with fewer services,” and nearly 60 percent say “government is doing too many things better left to businesses and individuals.”
Maybe if their message reflected that reality, it would better resonate with the American people.
It’s a sad sign about the current White House that they recognize a problem, they believe they need only shift the communication strategy, instead of shifting the governing agenda.