Despite “reported $10 million budget” and an obsession with FoxNews, Media Matters does not seem to have caused a dent in the news network’s ratings much less brought about its demise. So, like most insurgents who lose on the battlefield, they’re resorting to more subversive tactics:
The liberal group Media Matters has quietly transformed itself in preparation for what its founder, David Brock, described in an interview as an all-out campaign of “guerrilla warfare and sabotage” aimed at the Fox News Channel.
The group, launched as a more traditional media critic, has all but abandoned its monitoring of newspapers and other television networks and is narrowing its focus to Fox and a handful of conservative websites, which its leaders view as political organizations and the “nerve center” of the conservative movement. The shift reflects the centrality of the cable channel to the contemporary conservative movement, as well as the loathing it inspires among liberals — not least among the donors who fund Media Matters’ staff of about 90, who are arrayed in neat rows in a giant war room above Massachusetts Avenue.
Staff of 90? Wowza. Now, I agree with Ed Morrissey that it “is perfectly fair game” for this Soros-funded outfit to monitor FoxNews (after all, unlike NPR, they’re not pushing a left-wing message with taxpayer dollars):
Media critique is a game anyone can play, and it’s hard to argue that this kind of accountability is somehow bad for business. But is it legitimate to declare that these efforts will consist of “sabotage” and “guerilla warfare”?
Does seem that we may to start utilizing a new acronym: FNDS (FoxNews Derangement Syndrome.
In the end, I don’t think Media Matters’s attempt at sabotage will amount to much more than earn cheers from their liberal base and secure a few more articles in the ever-declining mainstream media.