Yesterday, I blogged that “many (if not most) private companies have sought to redress” past “unfairness by adopting non-discrimination clauses in their employment policies or developing ‘diversity’ policies to recruit gay and lesbian employees.” Just today, I read about what one company (which, I believe, was founded and still run by a Mormon family) is doing to reach out to gays:
The Marriott hotel chain is known for its comfortable rooms and amenities. But in addition to a plethora of appeasing services, the popular company also offers value packages to individuals who are gay. Curiously, numerous hotels within the Marriott chain offer what they call “OUT” packages.
At the Renaissance Washington Marriott in Washington, D.C., for instance, the deal includes chocolate covered strawberries, sparking wine upon arrival and a copy of NaviGaytour Magazine, among other benefits. . . .
The main thrust of the deals seem to be predicated upon an urge to attract a gay customer base, while distinguishing the company as particularly diverse and accepting. The Marriott web site even has a section called “Gay Weddings & Events,” which is devoted to helping individuals plan their noteworthy occasions.
Kudos to Marriott. A private company doesn’t need a government initiative to reach out to gay clientele. Seems some businessmen recognize the benefits developing new policies to respond a changing marketplace.
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