. . . since nobody seems to be watching.
Last night was a typical, boring Tuesday, with little earth-shattering news to drive TV viewers to cable news. It was also May sweeps, with the season finale of “NCIS: LA,” “America’s Got Talent” on NBC and “Dancing With the Stars” on ABC drawing an astonishing 39 million viewers between them at 9 PM.
Unfortunately for CNN, “Piers Morgan Tonight” was the apparent victim of the busy night, drawing only 39,000 viewers 25-54 at 9 PM. To say those ratings are anomalous would be something of an understatement. That is the lowest 9 PM weekday demo rating for CNN since at least 1997. While the ratings were an outlier, it was a fairly normal edition of “PMT,” with Morgan hosting. Guests included Jane Lynch and “The man with the golden voice” Ted Williams.
“Like General Motors during the late 1970s,” observes Ed Driscoll, commenting on the “news” netwwork’s lousy numbers,
CNN is attempting to sell an obsolete paradigm to an American public that knows better — viewers on both side of the aisle have made it clear that they want their news and opinion delivered by personalities whose opinions are known to them. That’s why Fox has prospered, and why MSNBC has bettered CNN in the ratings — whatever you think of O’Reilly and Hannity on the right, and Maddow and Al Sharpton on the left, you know what their worldview is, and can chose accordingly.