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Obama’s big* spending leads to little change in swing-state polls

July 10, 2012 by B. Daniel Blatt

On Sunday, USA Today released a poll finding that 

In the 12 battleground states, the race is all but tied. Obama leads Romney 47%-45% among 1,200 registered voters in the poll June 22-29 — a tick closer than Obama’s 48%-44% lead among 2,404 voters in the rest of the USA over the same period.

 Over at RealClearPolitics, Jay Cost found that those numbers showed “no statistically significant change in the preferences of registered voters since early May.”  No statistically significant change?  How can they be?  Everyone is just telling us how effective Obama’s ads have been in those “swing states.”
And, as Chris Civilizza reported yesterday,
President Obama has spent more than $91 million on television ads in eight swing states as of July 6, a massive sum that dwarfs the $23 million former Massachusetts governor Mitt Romney has disbursed on campaign commercials in those same places. Only heavy spending by Republican super PACs is keeping Romney within financial shouting distance of the incumbent on television at this point.
. . . .

The spending disparity between the campaigns is particularly pronounced in three of the swingiest states: Florida, Ohio and Virginia.

In Florida, Obama has spent $17 million on TV ads as compared to $2 million for Romney. In Ohio, it’s $22 million for Obama to $6.5 million for Romney; and in Virginia, Obama has spent $11 million on TV ads to less than $3 million for Romney.

(Via HotAir headlines.)  Even if you factor in “Republican-aligned super PACs and other non-for-profit groups like Restore Our Future, Crossroads GPS and American for Prosperity”, the president still out spends his presumptive Republican rival.

And now that Romney has ramped up his fundraising, outraising the Democrat by $35 million last month, it’s no wonder they Democrats are getting worried.

*campaign

Filed Under: 2012 Presidential Election

Comments

  1. Peter Hughes says

    July 10, 2012 at 10:08 am - July 10, 2012

    “Over at RealClearPolitics, Jay Cost found that those numbers showed “no statistically significant change in the preferences of registered voters since early May.” No statistically significant change? How can they be?”

    Easy – you have a corrupt mainstream media covering for The Kenyan.

    ‘Nuff said.

    Regards,
    Peter H.

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