Yesterday, Jennifer Rubin cited yet another article detailing just how much the Obama campaign has spent in “swing states” (something we discussed here):
The extent of that effort is only now becoming clear. The Associated Press reports: “President Barack Obama’s campaign has spent nearly $100 million on television commercials in selected battleground states so far, unleashing a sustained early barrage designed to create lasting, negative impressions of Republican Mitt Romney before he and his allies ramp up for the fall.”
. . . .
Virtually all of the ads were viciously negative, and judging from the number of Pinocchios they’ve racked up, continually and materially false.
But it didn’t work. Romney and Obama are still deadlocked.
In the summer of 2010, it seemed every time I looked up at a TV monitor, I saw one of Meg Whitman’s ads, many (if not most) of which attacked her Democratic rival in the California gubernatorial contest. That rival, a Mr. E. G. Brown, Jr. kept his powder dry — to the consternation of some of his partisan allies.
Come September, however, he and his union allies, took to the airwaves. Mr. Brown defeated Mrs. Whitman by nearly 13 points.
Wonder, if given, Mr. Obama’s negatives, Mr. Romney has chosen to keep his powder relatively dry until more people start paying attention to the presidential contest. Given those deadlocked polls and Mr. Romney’s current fundraising success, this could be bad news for Mr. Obama.
But, then again, Mr. Brown received in 2010, as Mr. Obama is receiving now, a generous assist from the legacy media.