Nearly one-third of voters want to know more about Romney

To win them, he should talk more regularly about the jobs he helped created while at Bain and articulate the policies he plans to implement as president to foster similar job creation.*

In one of the best pieces on what Romney needs to do as the campaign heats up, Sean Trende caught something in “the latest Pew poll“* similar to an item I caught in the NBC/WSJ survey:

by a 90 percent to 8 percent margin, registered voters say that they already pretty much know what they need to know about President Obama.

Second, by a 69 percent to 28 percent margin, these voters say that they already pretty much know what they need to know about Romney. In other words, three times as many voters are still evaluating the presumptive GOP nominee as are evaluating the president.

Third, among independents — who are almost certainly the lion’s share of those who have not yet formed a strong opinion of Romney — 42 percent say they want to know more about his record as governor, 37 percent want to know more about his record as CEO of Bain Capital, and 35 percent want to know more about his tax returns.

(Via Powerline picks)  Emphasis added.  He found that 28 percent of voters still want to know more about Mr. Romney.  Earlier today, digging into the NBC/WSJ poll, I observed that “Romney’s favorable/unfavorable underwater at 35/40 means than one-quarter of Americans still haven’t made up their minds about the presumptive Republican nominees.”  He still has a chance to sway these folks.

And no wonder the Obama team is trying to define and destroy the presumptive Republican nominee.  They want to provide a negative image of Mr. Romney’s record to that chunk of the electorate still wanting to know more about him.

Trende thinks (and I agree) that Romney needs go positive, detailing his accomplishments in the private sector and putting forward his plans for political reform and economic recovery.

The Republican would do well to counter Obama’s attacks on Romney’s record at Bain by telling the real story of the enterprises he helped build, helped grow — and the opportunities, the jobs, created with that growth.

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*Earlier this month, from his correspondence with “Number-Cruncher,” Jim Geraghty learned that “Starting in 1992, EVERY Pew poll appears to lean to one direction — always towards the Democrat, and by an average of more than 5 percentage points.” (Bold in original.)

FROM THE COMMENTS:  John R notes that the “The Democrats keep asking for more information about Romney when his whole life is an open book. While Obama is a closed book.”  Wonder when the legacy media will start covering the questions conservatives have been asking about Obama as they reported the questions liberals ask about Romney.

*NB: As per ILoveCapitalism’s comment, I tweaked this opening subtitle/synopsis.”