Thanks to commenter Annie. This is an angle I had not considered.
Having been a liberal “community organizer” in my past, I immediately recognized the strategy being employed. This is an effort to condition the public into automatically equating faith with bigotry.
To make faith in the public square illegal and dangerous, you need legal cases and publicity. Voila, lawsuits against small business resting on the notion that acting on genuinely held faith is bigotry per se.
Under these rules, freedom of conscience is squashed under the jackboot of liberals, all in the Orwellian name of “equality and fairness.” Here we are dealing with not just forcing someone to do something for you, but forcing them in the process to violate a sacrament of their faith as well.