The top Republican consultants of today are Baby Boomers like Karl Rove and Mike Murphy. Rove wasted $300 million in 2012 trying to get voters to oppose Obama. Murphy is wasting over $100 million trying to get Republican primary voters to support Jeb Bush.
The old political shorthand no longer works. It means nothing to Millennials. Cutting taxes to revive the economy is something that rich people say. Rove’s 2012 anti-Obama ads were terrible.
Voters think that conservatives (especially establishment Republicans like Mitt Romney and Jeb Bush) are ignorant and hostile to their interests. They have never heard a reasonable conservative argument for anything. They have only heard incomprehensible cliches that were designed to manipulate different people from a different generation.
It is something I have been saying for a long time. Low-information voters, especially millennials, have been brainwashed by the Democrat Media Complex into believing that Republican was synonymous with Conservative, and Conservative Republican was shorthand for “hates gays, hates blacks, hates Hispanics, and wants to outlaw sex.”
The Republican Party has been a poor apologist for Conservatism because the Republican Party is not, at its core, conservative, nor does it exist to advance conservative values.
The Conservative Movement needs to take an entire generation of voters to school and teach them what conservatism really means; which, at its core, is that people can be trusted to make their own decisions rather than having them dictated by Government bureaucrats; and this results in a stronger, more prosperous, and more civil society.
Of course, it will have to be dumbed down a bit for the LIV’s.