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Metaphor Alert

Posted by V the K at 8:46 am - April 17, 2017.
Filed under: Post 9-11 America

Is it just me, or is this Hardee’s commercial a metaphor for what happened in the White House on January 20, 2017?

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  1. Seeing as there are no Carl’s Jr. in Ohio and the closest Hardee’s is 30 miles away, I can’t make a comment.

    But it does seem that they are aiming their business towards middle America.

    Comment by Craig Smith — April 17, 2017 @ 8:59 am - April 17, 2017

  2. Junior is kinda cute.

    Comment by Don, the Rebel without a Blog — April 17, 2017 @ 9:15 am - April 17, 2017

  3. Craig, Carl’s Jr & Hardee’s is the same thing. Not sure why there are two names.

    Their pivot away from cheap fleshpot ad themes may be inspired by the Trump win. It’ll take a while longer before others follow suit dumping the free-for-all decadence crap for something that is related to their products.

    Comment by Hanover — April 17, 2017 @ 9:34 am - April 17, 2017

  4. Hanover:

    I can tell you why. Carl’s Jr. and Hardee’s were not always the same place, and one got started on the east coast, and the other on the west. The two merged in 1997 (which is why the idea of a Carl Hardee Sr. is funny, since no such person ever existed).

    They have been working towards the middle ever since.

    Now, since Carl’s Jr. started in California, the idea that Jr. had some rather odd ideas on how to run a company is funny when you’re trying to break into middle America.

    Comment by Craig Smith — April 17, 2017 @ 9:49 am - April 17, 2017

  5. Thanks Craig. They do make a nice guacamole bacon burger & deep fried zucchini.

    Comment by Hanover — April 17, 2017 @ 11:11 am - April 17, 2017

  6. Another big clue: They give Carl Hardee Sr. what sounds to me to be a Texas accent. To me showing that they are aiming their appeal to the middle of the country.

    Comment by Craig Smith — April 17, 2017 @ 11:51 am - April 17, 2017

  7. #MHGA ?

    Comment by KCRob — April 17, 2017 @ 11:57 am - April 17, 2017

  8. @ Hanover: Guacamole and bacon burger? Color me intrigued.

    Comment by Sean L — April 17, 2017 @ 12:06 pm - April 17, 2017

  9. @ V the K: Indeed. There’s one in town, I will have to go there. I’m usually more of a Five Guys patron.

    Comment by Sean L — April 17, 2017 @ 3:54 pm - April 17, 2017

  10. Except Obama was not a boob man unless they were on a Trans woman. Obama preferred his bulges to be quite a bit lower.

    So to make it more like the WH, Jr needed to be tossing other peoples money to all his minions, lots of drugs, $ vacations/golf, walls of his own pictures and videos, prayer rugs everywhere, and men in dresses preferably in the bathroom with underage genetic girls.

    Comment by Sandra — April 17, 2017 @ 5:22 pm - April 17, 2017

  11. Some fun facts about the Carl’s Jr/Hardee’s situation…

    Hardee’s was a North Carolina-based creation, dealing in traditional hamburger fast food with a Southern twist (their foray into breakfast had biscuits & gravy as a menu staple). The original Mr Hardee lost control of the company he founded in a poker game and decided to sell what he didn’t lose to the winner of the game.

    After being operated locally in NC for a number of years, they were eventually acquired by a Canadian conglomerate who sold them to CKE Restaurants, the parent of Carl’s Jr, greatly expanding the company of near 700 restaurants mostly in California with the stable of over 3000 Hardee’s outlets in 40 states and 10 foreign countries. Since the acquisition they’ve largely been operated in a Hellman’s-Best Food scenario, with Carl’s Jr in its traditional territory and Hardee’s in theirs with the uniform “Happy Star” logo and similar graphics for both chains. That has changed in the past decade or so, with some Hardee’s being converted to Carl’s Jr outlets.

    Carl’s Jr was founded by Carl Karcher & his wife in Orange County CA. Carl Karcher was a devout Catholic with 12 children who was active in conservative causes and a Republican donor. (Sean L. will appreciate the fact he was an active member of the Sovereign Military Order of Malta.) He was single largest financial backer of California’s Briggs Initiative, which sought to ban gay and lesbian teachers from teaching in public schools in 1978.

    The first Trump Administration Secretary of Labor-designate, Andy Pudzer, was a protege of Carl Karcher and eventually became his personal business attorney before rising up the ranks of the company he was most recently CEO of. Part of the opposition to his nomination was as a result of his statements made while head of the company in regard to the detrimental effects of a minimum wage and other issues.

    The advertising, largely uniform for both chains, has come under attack since its pivot after the turn of the century to a more suggestive, sexualized nature. Prior to his death in 2008, Carl Karcher was said to have been heartbroken that a company he founded on Christian principles had taken on such an amoral tone. Andy Pudzer, a Catholic himself, has said that he found the advertising appealing from a human nature point of view and that achieved the goal of getting viewers to pay attention. The new Carl Hardee Sr campaign is an effort to correct the tone of the past and focus more on the product offerings and be considered a competitor to Five Guys, Steak ‘n Shake, and In-N-Out Burger, with ‘Carl Hardee Sr’ expected to be the new company spokesperson.

    Comment by RSG — April 18, 2017 @ 3:38 am - April 18, 2017

  12. Thanks for the history lesson, RSG. I looked at some of the other new commercials, and yeah, they seem determined to “purge the past ten years”, and yes, I think it is not directly because of the Trump victory, but very clearly the Trump victory showed a clear change from the past ten years, that Carl’s Jr. and Hardee’s wants to capitalize on. For them I think it was like, “is this really the direction the country is going?” and the answer came to them in November, “Hell, no!”

    Comment by Craig Smith — April 18, 2017 @ 4:27 am - April 18, 2017

  13. We really need an Ohio Meet up, guys 😛

    Comment by The_Livewire — April 18, 2017 @ 10:15 am - April 18, 2017

  14. I live in Ohio, too!

    Comment by Don, the Rebel without a Blog — April 19, 2017 @ 1:06 pm - April 19, 2017

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