Hey, Remember when the Coca-Cola company decided to discontinue a successful product in favor of a new formulation? Yeah, pretty much every human being knows how that turned out… except for the current executives of the Coca Cola company.
On Wednesday, Coca-Cola announced plans to stop selling Coke Zero in the US in August, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar.
“It is a reinvention of Coke Zero,” CEO James Quincey said in a call with investors.
Coke Zero Sugar is already a major hit outside the US, with growth figures reaching the teens. In the US, Coke Zero sales grew 3.5% in 2016, compared with Diet Coke’s drop of 1.9% in the same time period.
Maybe it will work this time. Personally, I never cared for Coke Zero. I did like Pepsi One and Pepsi Max, but those, of course, have been discontinued.