Pepsi is a product. Barack Obama was a product. #BlackLivesMatter is a product. All things that people have been persuaded to buy or buy into based on slick marketing campaigns and careful image manipulation.
Sometimes marketing strategies work and the country gets run for eight years by a lazy socialist demagogue. Sometimes, they misfire.
Obama was a can of delicious and refreshing Pepsi. His domestic policy never amounted much to other than “fair shot” or “yes we can” and having subordinates in the media push his message out to take to the streets or block traffic as a means of somehow attempting to get politicians to change what they believe and vote the way he wanted them to on issues he cared about. Legislating was never an option. Symbolic gestures of marching across bridges is what sold.
When a Florida teenager was shot in an act of self defense, Obama wasted no time ginning up the masses. When Michael Brown robbed a convenience store in Ferguson Missouri and assaulted a police officer, resulting in his death, members of the Obama administration attended Brown’s funeral. Leaders of the movement that “sprung” up from it were invited to the White House and encouraged to keep the outrage machine at full spin. Franchises awoke in places like Baltimore, Chicago and New York.
And after eight years of screaming about every grievance online or off, what does the Obama inspired protest culture have to show for all of it? A Kendall Jenner Pepsi commercial and a Donald Trump presidency.
And from the sidebar of that story, here is a very weird attempt by Sweden to market itself as a destination for transgender refugees. (It’s two — two — two virtue signals in one!)
The graphic 32-page booklet – published by the non-profit RFSL group, the Swedish Federation for LGBTQ Rights – contains a series of cartoons depicting people of differing skin tones having solo sex, three-way sex, gay sex and one picture of a wheelchair-bound man having sex with a transexual man.