As you may have heard by now CBS has “rejected an ad submitted by a gay dating website to air during next Sunday’s Super Bowl.”
And all this hullabaloo has made me aware of mancrunch.com, a site with which I had heretofore been unfamiliar. Moreover, since I’m not going to be watching the Superbowl, I likely wouldn’t have heard about them had CBS run the ad. So, if the site owner’s purpose in proposing the ad were to draw attention to their site, they succeeded.
The ad shows two men making out. And according to the Hollywood Reporter that was too much for CBS:
The network shot down the commercial Friday in a letter to the site — ManCrunch.com — saying the “creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.”
Also the network said its sales department had difficulty verifying the credit of the site to guarantee payment of the estimated $2.5 million cost to air the ad.
The ad seems a pretty low budget affair, so it doesn’t appear the site has a lot of money to promote itself. CBS should have just left it at the creditworthiness of the company without raising the standards issue
Saying it did raise that issue, the network has given the Gay and Lesbian Alliance Against Defamation (GLAAD) grounds to fault the network. GLAAD President Jarrett Barrios said, “This network should come clean to the public about what’s going on because this seems to be a homophobic double standard.” Barrios is right to question the company.
Though, considering the questions about the company’s ability to guarantee payment of the cost to air the ad, it does seem to be “a publicity stunt.” A lot of gay people now know about the site.
HEADS-UP: In the comments section of the Newsbusters piece on the hullabaloo, a very smart young man defends CBS on capitalist grounds. You should be able to identify him by the quality of his arguments and the name of his family.